Two Models of Communication

There are two models of communication described in the book. I do not think one is more important than the other. In fact, they both work together whenever they are used. Both are important in learning how communication works.

The transmission model of communication is very basic. It follows the trend of moving an object from one place to another, such as produce as the author mentions. Hopefully the message or object is the same when it gets to the receiver. The source, message, receiver model is very straight forward can be used to describe any method of communication.

The cultural model is a more in depth look at communication around the world. It explains the path of a message within a culture. Messages are passed down through generations and are important to the  traditions and beliefs of a culture. Communication within a society serves as the glue connecting everyone together. More so than the previous model, the cultural model gives a bigger meaning to the messages being transfered. Our ideology is formed by what we hear and see within our culture.